Describe the Brand Project:
Harley Davidson
Devil May Cry
Starbucks
Nike
Element
Wet Seal
LEGO
Mylie Cyrus
"A contemporary approach to branding—defined by cultural change, and applied by an organization such as Harley-Davidson, LEGO, Starbucks and a growing number of colleges and universities—is becoming more prevalent. Skeptics exist within these entities as well, but dichotomy becomes dialogue when stakeholders realize a contemporary branding approach is not just about logos, taglines and advertising, but about them. Brand skeptics turn into brand champions when branding is about identity building from the inside-out and when it includes them in the process. This approach can resonate with faculty and prospective students more than a traditional approach because it demonstrates the school’s commitment to
communicating its true essence, core values and academic reputation, rather than simply attempting to recruit more students."
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5. Integrated Academy of Arts - Chula Vista
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